About us

Rugbytags.co.nz is owned by Bow Wow Meow Ltd and is licensed by the New Zealand Rugby Union to supply approved branded ID tags to their supporters. All tags have been approved by the NZRU as official merchandise. We have been servicing customers around the world for more than ten years, and our ID tags have been supplied to more than 2 million customers in over 75 countries…from Iceland to Fiji!

We continually update our ranges of tags and look forward to adding other Clubs’ tags. Please contact your club if you can’t find their tags on our site and ask them to contact us.

We are passionate about what we do and would love to get your feedback about your experience on our site and with our tags. We also invite you to submit photos for us all to admire!

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Contact details


New Zealand

0800 275 580
0800 269 969
PO Box 1818, Bondi Junction,
NSW 1355, Australia